- Get new, unique ways of engaging with their customers and audiences to a far higher level than has been previously possible. Well-conceived digital strategies and campaigns will push brands ever forward in the consciousness of their audience and lead to lasting adoption, advocacy and, over time, increase expectation from industries as a whole. From an audience perspective, digital allows the model to change from being a monologue to a dialogue.
- Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Unlike conventional forms of entertainment content, branded entertainment is used in events and installations, film, video games, music, the internet, and television.
- User experience design (UX) allows for the combination of impactful creative presentation of information in a way that preserves and optimises usability. Combining these 2 sometimes competing disciplines is an act of high level creativity, often resulting in world class website design. Interaction design(IxD/IX) heavily focuses on satisfying the needs and desires of the people who will use the product. Where other disciplines like software engineering have a heavy focus on designing for technical functionalities of a project.
- Content management practices and goals vary by mission and by organizational governance structure. News organizations, e-commerce websites, and educational institutions all use content management, but in different ways. This leads to differences in terminology and in the names and number of steps in the process.
- Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.
- The buying and selling of products or services over the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.
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